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Research papers

"Who is who" with behavioural data

This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
November 7, 2017
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Citation

Bort and Gómez (2017a, November 07). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data


Research papers

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
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Citation

Wheatley, Puleston and Bretcha (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured-


Research papers

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
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Citation

Van Duivenvoorde, Llauradó and Paura (2016a, November 18). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets-8927


Research papers

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Melanie Revilla, Daan Versteeg
Company: Netquest
September 22, 2016
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Citation

Ochoa, Revilla and Versteeg (2016a, September 22). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation-8874


Research papers

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
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Citation

Mathias, Tomás, Pagura and Doria (2016a, April 13). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638


Research papers

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
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Citation

Loewe, Voorend, Ochoa and Revilla (2015a, October 01). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598


Research papers

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture-8454


Research papers

The data party has just begun

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015
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Citation

Mastrini, Gitelman and Cid (2015a, June 15). The data party has just begun. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-data-party-has-just-begun


Research papers

From e-surveys to e-interviews

It is difficult to find general principles in web survey design. Empirical research is critical to reveal best practices in the future. This paper presents an additional approach to complement empirical findings. A specific definition of e-interviews...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: German Loewe
Company: Netquest
February 1, 2004
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Citation

Loewe, G. (2004a, February 01). From e-surveys to e-interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-e-surveys-to-e-interviews